When it comes to selling, pop culture has given us a wealth of stereotypes. Just recently, Progressive Insurance played off a famous Alec Baldwin quote
Tag: Closer-Doer
Do Your Project Managers Know How to Sell?
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,
Is the Seller-Doer Model Right for Your AEC Firm?
Professional services firms often approach sales differently than other industries. Law firms and accounting firms, for instance, often require staff to bring in their own
Seller-Doer Tools: Networking
In previous posts within the Seller-Doer Tools series, we looked at several techniques that involve limited personal interaction with prospects and clients – content marketing,
Marketing & Business Development: How Many Touches Before a Sale?
“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in
Seller-Doer Tools: Content Marketing
In a prior post, we looked at the value of social media and social selling as a business development tool for seller-doers. In this post we’re going