[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and
AEC Content Marketing: How Long Should Your Blogs Be?
Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Content Marketing: Use the Three R’s to Simplify – and Strengthen – Your Blogs
There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they
Those that Lead, Speak. And Write. The Role of Content Marketing
For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks,