[Script from How to be More Engaging When Presenting Virtually by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, everyone, I’m Scott Butcher

[Script from How to be More Engaging When Presenting Virtually by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, everyone, I’m Scott Butcher
Within the professional services industries, there’s an expectation that people in certain positions spend time generating new work while actually delivering that work. Attorneys and
When it comes to selling, pop culture has given us a wealth of stereotypes. Just recently, Progressive Insurance played off a famous Alec Baldwin quote
In this knowledge-based era of sales and marketing, we talk a lot about client or customer personas, which are critical to effectively understanding your prospective
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,