When it comes to selling, pop culture has given us a wealth of stereotypes. Just recently, Progressive Insurance played off a famous Alec Baldwin quote
Category: Training
DISCovering the Roles of Personality Profiles in Business Development & Marketing
In this knowledge-based era of sales and marketing, we talk a lot about client or customer personas, which are critical to effectively understanding your prospective
Do Your Project Managers Know How to Sell?
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,