[Transcript from State of the AEC Industry August 2020 by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m Scott Butcher, and today I’m going
Category: Research
Planning for AEC Business Development: Know the 7P’s
[Video Transcript for Planning for AEC Business Development: Know the 7P’s by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone, I’m Scott
Are Buyer Personas Relevant in the AEC Industry?
It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or
