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Category: Thought Leadership

Business Development from a Distance

Conducting Business Development From a Distance

March 19, 2020 scottdbutcher1

[Video Transcript for Conducting Business Development from a Distance by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone, I’m Scott Butcher and

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Content Marketing Ideas

10 Ideas for AEC Content Marketing

February 12, 2020 scottdbutcher1

[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and

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AEC Content Marketing - Blog Length

AEC Content Marketing: How Long Should Your Blogs Be?

January 21, 2020 scottdbutcher1

Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current

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Content Marketing Stages

Are You Producing Content for All Stages of the Buying Journey?

December 9, 2019 scottdbutcher1

The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)

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Thought Leadership or Noise

Is Content Marketing Without Thought Leadership Just Noise?

November 25, 2019 scottdbutcher1

My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering

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Top Posts & Pages

  • 4 KPIs to Track Business Development Success
  • 12 Ground Rules for Better Strategic Planning Meetings
  • Liability Traps: Words to Avoid in AEC Marketing & Business Development
  • 9 Ways to Bring Value to AEC Business Development Conversations
  • Planning for AEC Business Development: Know the 7P's
  • State of the AEC industry | August 2020
  • AEC Content Marketing Training Program
  • Know This! Megatrends in the Design & Construction Industry
  • DISCovering the Roles of Personality Profiles in Business Development & Marketing
  • 10 Ideas for AEC Content Marketing

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Contact

Scott D. Butcher, FSMPS, CPSM
Stambaugh Ness
sbutcher@stambaughness.com
717.891.1393

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Aecumen, LLC is now part of Stambaugh Ness


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