[Transcript from State of the AEC Industry August 2020 by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m Scott Butcher, and today I’m going
Tag: Marketing
How to be More Engaging When Presenting Virtually
[Script from How to be More Engaging When Presenting Virtually by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, everyone, I’m Scott Butcher
5 Steps to Evolve Project Descriptions into Story-Driven Case Studies
[Video Transcript of 5 Steps to Evolve Project Descriptions into Story-Driven Case Studies by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m
Liability Traps: Words to Avoid in AEC Marketing & Business Development
[Video Transcript for Liability Traps: Words to Avoid in Marketing & Business Development by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone,
10 Ideas for AEC Content Marketing
[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and
Are You Producing Content for All Stages of the Buying Journey?
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
