[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
I’ve had the opportunity to work with a number of architecture, engineering, construction (AEC) and environmental firms lately, and I’m seeing a very disturbing trend.
There’s a forecast out there that up to 85% of the jobs people will hold in 2030 are jobs that haven’t even been invented yet
It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or
“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in