AEC Training & Coaching

aecumen offers several customizable training programs that range from half-day to multiple day.

Check out our current offerings and contact Scott D. Butcher, FSMPS, CPSM to discuss how we can create a program for you!

Current training programs include:

AEC Seller-Doer Training Program

AEC Proposal Training Program

AEC Content Marketing Training Program

AEC Personal Branding Training Program

AEC Marketing Foundations Program (coming soon)

Workplace Etiquette Training Program

Additional areas include:

  • Networking
  • Business Development
  • Presentation Skills
  • Trends
  • Soft Skills
  • Market Research


aecumen can also work with your professionals one-on-one, helping them to enhance their skills in all these topic areas, giving them newfound confidence and enhancing their value to your firm! Scott Butcher has been working with architecture, engineering, and construction professionals for almost three decades, providing a unique understanding of the typical personality types, strengths, and weaknesses. Furthermore, Scott wrote the definite guide to personal branding for AEC professionals.

Contact Scott D. Butcher, FSMPS, CPSM at 717.891.1393 or to discuss how aecumen can create a customized training program for your team.

Seller-Doer Training – Provided quarterly business development training for environmental engineering firm headquartered in Orlando, FL. Program was built around full-day sessions, delivered at two locations within the firm’s geographic footprint. The company has more than 800 employees and annual revenues in excess of $80 million. Training focus was for front-line technical staff to elevate their business development skills to generate more repeat business and allow the company’s dedicated business developers to focus on new client acquisition. 

Business Development Training – Provided half-day business development training program at the Society of American Military Engineers (SAME) Joint Engineer Training Conference on behalf of SMPS. Worked with principals, regional managers, and marketers to enhance their BD skill set while also educating about new sales approaches being employed by AEC firms.