How has COVID-19 been impacting AEC firms? Is there a “New Normal” for architecture, engineering, construction, and environmental firms? The Foundation of the Society for
Category: Strategy
State of the AEC industry | August 2020
[Transcript from State of the AEC Industry August 2020 by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m Scott Butcher, and today I’m going
Rethinking AEC Business Development
How can you conduct AEC business development in the age of COVID – especially when many of the traditional tools or no longer available or
The Impact of COVID-19 on the AEC Industry
This video blog features a conversation with William R. Long, PE, LEED AP, FSMPS about the state of the AEC industry, where the vertical markets
12 Ground Rules for Better Strategic Planning Meetings
We’ve all been there: sitting in a strategic meeting, perhaps a strategic planning retreat or brainstorming session, and then it happens. The Great Derail. Attendees
AEC Content Marketing: How Long Should Your Blogs Be?
Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current
