I’ve had the opportunity to work with a number of architecture, engineering, construction (AEC) and environmental firms lately, and I’m seeing a very disturbing trend.
Is your business development (BD) program successful? Whether you answered yes or no, here’s a question to ponder: how do you know? Two challenges facing
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,
There’s a forecast out there that up to 85% of the jobs people will hold in 2030 are jobs that haven’t even been invented yet
It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or
Professional services firms often approach sales differently than other industries. Law firms and accounting firms, for instance, often require staff to bring in their own