Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current
Your Seller-Doers Need Training: What Should It Look Like?
Within the professional services industries, there’s an expectation that people in certain positions spend time generating new work while actually delivering that work. Attorneys and
Are You Producing Content for All Stages of the Buying Journey?
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Developing Strategy: Should You Have an External Facilitator?
Facilitation happens every day in the business world. Chances are, you’ve facilitated a meeting in the past month – or even the past week. According
Don’t Discount Business Development Just Because You Don’t Understand It
One of the most frequently recurring frustrations of my career is the continual discounting of Business Development (BD)and Marketing by people who haven’t a clue