We’ve all been there: sitting in a strategic meeting, perhaps a strategic planning retreat or brainstorming session, and then it happens. The Great Derail. Attendees
Tag: Strategy
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Developing Strategy: Should You Have an External Facilitator?
Facilitation happens every day in the business world. Chances are, you’ve facilitated a meeting in the past month – or even the past week. According