[Transcript from State of the AEC Industry August 2020 by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m Scott Butcher, and today I’m going
Tag: Strategy
The Impact of COVID-19 on the AEC Industry
This video blog features a conversation with William R. Long, PE, LEED AP, FSMPS about the state of the AEC industry, where the vertical markets
12 Ground Rules for Better Strategic Planning Meetings
We’ve all been there: sitting in a strategic meeting, perhaps a strategic planning retreat or brainstorming session, and then it happens. The Great Derail. Attendees
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Developing Strategy: Should You Have an External Facilitator?
Facilitation happens every day in the business world. Chances are, you’ve facilitated a meeting in the past month – or even the past week. According
AEC Technology Disruption
I recently co-presented about industry megatrends to an audience of architects. We talked about the utter lack of productivity increases in the construction industry over
