This video blog features a conversation with William R. Long, PE, LEED AP, FSMPS about the state of the AEC industry, where the vertical markets
Tag: Strategy
12 Ground Rules for Better Strategic Planning Meetings
We’ve all been there: sitting in a strategic meeting, perhaps a strategic planning retreat or brainstorming session, and then it happens. The Great Derail. Attendees
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Developing Strategy: Should You Have an External Facilitator?
Facilitation happens every day in the business world. Chances are, you’ve facilitated a meeting in the past month – or even the past week. According
AEC Technology Disruption
I recently co-presented about industry megatrends to an audience of architects. We talked about the utter lack of productivity increases in the construction industry over