I’ve had the opportunity to work with a number of architecture, engineering, construction (AEC) and environmental firms lately, and I’m seeing a very disturbing trend.
Tag: Marketing
A Brief History of Professional Services Marketing
There’s a forecast out there that up to 85% of the jobs people will hold in 2030 are jobs that haven’t even been invented yet
Are Buyer Personas Relevant in the AEC Industry?
It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or
Marketing & Business Development: How Many Touches Before a Sale?
“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in
The Secret Value-Add to Your Project Team: You!
I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than
Productivity: Getting Sh*t Done!
If you’re like most people, your To-Do List is a mile long. You have no problem adding to it, but it can take forever to
