Firm leaders, marketers, and business developers need to continually scan their environments to uncover trends that will impact their vertical markets, their clients, and their firms directly. This presentation looks at many of the trends or potential trends that are currently affecting design and construction firms – or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for A/E/C professionals.
Learning Objectives:
- Attendees recognize the megatrends that will impact their firms and their clients.
- Attendees will evaluate which trends will be the most disruptive, and identify corrective actions to take.
- Attendees will incorporate environmental scanning into their firm administration program to stay abreast of economic and business trends.
- Attendees will interpret megatrends and incorporate this knowledge to differentiate their firms and gain a competitive edge.
This is one of Scott’s most popular programs, and has been given as the closing keynote at the SMPS Heartland Regional Conference in Detroit as well as the lunch keynote at the SMPS Southeast Regional Conference in Atlanta. Scott delivered the program at the Society for Design Administration national conference and at programs of AIA Central PA, AIA Philadelphia, SMPS Central PA, and ABC Cumberland Valley, as well as lunch programs for private firms.
