When it comes to selling, pop culture has given us a wealth of stereotypes. Just recently, Progressive Insurance played off a famous Alec Baldwin quote
Category: Seller-Doer
DISCovering the Roles of Personality Profiles in Business Development & Marketing
In this knowledge-based era of sales and marketing, we talk a lot about client or customer personas, which are critical to effectively understanding your prospective
Do Your Project Managers Know How to Sell?
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,
Is the Seller-Doer Model Right for Your AEC Firm?
Professional services firms often approach sales differently than other industries. Law firms and accounting firms, for instance, often require staff to bring in their own
Seller-Doer Tools: Networking
In previous posts within the Seller-Doer Tools series, we looked at several techniques that involve limited personal interaction with prospects and clients – content marketing,
Marketing & Business Development: How Many Touches Before a Sale?
“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in
