Casting the Net: Networks and Networking

What’s the difference between a network and networking?  Why is networking important?  Who belongs in your network?  What are the best practices for networking at events and meetings, even if you feel uncomfortable?  How do you start or join a conversation?  These questions will be answered in Casting the Net – Networks & Networking.  The program will also provide tips for determining who belongs in your network, and how to nurture your network as you built it.

Learning Objectives:

  1. Attendees discover the networking techniques that they feel most comfortable with.
  2. Attendees will utilize networking tools to expand their contact base and develop deeper relationships.
  3. Attendees will analyze their current network of contacts to determine who belongs in it and how it can grow.
  4. Attendees will identify the most important contacts in their network and develop a Customer Relationship Management (CRM) program to maintain regular contact.

Presented by: Scott D. Butcher, FSMPS, CPSM. This presentation has been given at a regional meeting of ASCE as well as the ASCE Philadelphia Chapter. It was originally created after a company program about the importance of networking and where to look for networks. A young engineer stopped by Scott’s office and said, “That was a very useful program, but I still don’t know what to say or how to act at a networking event.” From that, a new lunch-and-learn program was born. Today, Scott regularly gives this program as part of his seller-doer training.