Beyond Marketing: Developing Your AEC Personal Brand

Beyond Marketing: Developing Your Brand as a Leader in Your Firm & Community

Personal branding is a hot topic right now, evidenced by recent articles in Time, Fortune, and Wall Street Journal. Professional services marketers develop personal brands every day, positioning technical staff as experts in select fields; but how are marketers developing their own personal brands? This session begins with the broader definitions of personal branding and drills down to specific categories, with real-world examples. What are marketers doing within their firms? How are their external activities enhancing their image? What are some of the challenges they face in building their personal brand? And how have these “beyond marketing” activities benefited their firms in terms of exposure, relationships, and business development opportunities?

Presented by: Scott D. Butcher, FSMPS, CPSM. Scott has become a primary spokesperson for the importance of personal branding in the A/E/C industry, writing articles and authoring a book on the topic. He’s presented to local audiences and national conferences around the country, and given this specific presentation to SMPS audiences in Harrisburg, PA, Houston, TX, San Diego, CA, Phoenix, AZ, and Chicago, IL.