With the proliferation of smartphones featuring quality cameras, affordable DSLR cameras, and even point-and-shoot and prosumer cameras that do most of the thinking for you,
Author: scottdbutcher1
Thought leader on marketing and business development in the architecture, engineering, and construction (AEC) industry.
Content Marketing: Use the Three R’s to Simplify – and Strengthen – Your Blogs
There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they
Those that Lead, Speak. And Write. The Role of Content Marketing
For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks,
Historic Preservation = Community Preservation
This article was originally published in the AIA Central Pennsylvania Chapter Architext newsletter. For many years, it seemed like historic preservation and sustainable design were on
When Should You ‘Up’ Your Business Development Game?
You’ve probably heard the one about the company that got so busy working on projects that they stopped doing business development. And why not? Their
