There’s a forecast out there that up to 85% of the jobs people will hold in 2030 are jobs that haven’t even been invented yet
Are Buyer Personas Relevant in the AEC Industry?
It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or
Is the Seller-Doer Model Right for Your AEC Firm?
Professional services firms often approach sales differently than other industries. Law firms and accounting firms, for instance, often require staff to bring in their own
Understanding Brand in the AEC Industry
It has been a few years since I interviewed some of the architecture, engineering, construction (AEC) and environmental industry’s branding thought leaders on The Importance
Seller-Doer Tools: Networking
In previous posts within the Seller-Doer Tools series, we looked at several techniques that involve limited personal interaction with prospects and clients – content marketing,
Marketing & Business Development: How Many Touches Before a Sale?
“How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in