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Tag: Research

State of the AEC Industry

State of the AEC industry | August 2020

August 17, 2020 scottdbutcher1

[Transcript from State of the AEC Industry August 2020 by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m Scott Butcher, and today I’m going

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Planning for Business Development

Planning for AEC Business Development: Know the 7P’s

March 3, 2020 scottdbutcher1

[Video Transcript for Planning for AEC Business Development: Know the 7P’s by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone, I’m Scott

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Are Buyer Personas Relevant in the AEC Industry?

April 23, 2019 scottdbutcher1

It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or

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Scott D. Butcher, FSMPS, CPSM
Stambaugh Ness
sbutcher@stambaughness.com
717.891.1393

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