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Tag: Customer Profile

Are Buyer Personas Relevant in the AEC Industry?

April 23, 2019 scottdbutcher1

It seems that you can’t open a marketing publication – or visit a marketing-oriented website – these days without a discussion of “Buyer Personas” or

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Scott D. Butcher, FSMPS, CPSM
Stambaugh Ness
sbutcher@stambaughness.com
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Aecumen, LLC is now part of Stambaugh Ness


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