According to a recent survey, 80% of American adults believe that they “have a book in them,” waiting to be written. Over 275,000 books were released last year through traditional publishers, with another 285,000 books being self-published or released through non-traditional sources. But what is the book industry all about? How long are the odds for those seeking to get published? And once a book has been published, what is the likelihood that it will even sell more than a hundred copies or end up on the shelves of a local bookstore (hint: not good)? And yet, book publishing – whether in print or electronic form – can be a valuable marketing tool, and position yourself or your firm as a thought leader. This presentation will look at the ups and downs of book publishing, including industry metrics and publishing options.
Scott is the author or co-author of 20 books and ebooks. He has worked with national and international publishers, and also self-published. His books have been on diverse topics, from historic architecture to local history to professional services marketing, and he has published several ebooks.