Personal Reputation Management in the AEC Industry

How do you differentiate your firm from the competition? By using the one true differentiator that your firms has — something no other firm does: your staff! This presentation covers the importance of developing personal brands for key technical staff members — why clients are increasingly requiring “branded” professionals as well as the tools that can be used to enhance and maintain reputations. There are two versions of the presentation — one targeted directly to technical professionals, and the other targeted to marketers working with these professionals.

Learning Objectives:

  1. Attendees will recognize the value of personal branding and reputation management.
  2. Attendees will utilize a series of tools to build personal name recognition and expand their network of contacts.
  3. Attendees will create a personal marketing plan to advance their careers and establish themselves as thought leaders.
  4. Attendees will generate new opportunities for their firms by creating a reputation that leads to clients seeking them out for project commissions.

Presented by: Scott D. Butcher, FSMPS, CPSM. This presentation was born as an internal lunch & learn program, and has since been presented eight times, in one form or another, including the AGC National Convention – Palm Springs, Philadelphia AIA Design on the Delaware, SMPS Central PA, SMPS Heartland Regional Conference – Cleveland, SMPS Build Business – Orlando, SMPS Northeastern Ohio, SMPS National Webinar, and SDA National Convention – Williamsburg. Scott authored the landmark book on the topic, Reputation Design+Build: Creating Winning Personal Brands for Engineering, Design, and Construction Professionals, and is frequently joined in presenting this program by William R. Long, PE, LEED AP, FSMPS.