[Video Transcript for Planning for AEC Business Development: Know the 7P’s by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone, I’m Scott
Category: Business Development
Liability Traps: Words to Avoid in AEC Marketing & Business Development
[Video Transcript for Liability Traps: Words to Avoid in Marketing & Business Development by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone,
9 Ways to Bring Value to AEC Business Development Conversations
[Video Transcript for 9 Ways to Bring Value to AEC Business Development Conversations by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity] Greetings everyone,
Your Seller-Doers Need Training: What Should It Look Like?
Within the professional services industries, there’s an expectation that people in certain positions spend time generating new work while actually delivering that work. Attorneys and
Are You Producing Content for All Stages of the Buying Journey?
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
Don’t Discount Business Development Just Because You Don’t Understand It
One of the most frequently recurring frustrations of my career is the continual discounting of Business Development (BD)and Marketing by people who haven’t a clue
