One of the most frequently recurring frustrations of my career is the continual discounting of Business Development (BD)and Marketing by people who haven’t a clue
When it comes to selling, pop culture has given us a wealth of stereotypes. Just recently, Progressive Insurance played off a famous Alec Baldwin quote
In this knowledge-based era of sales and marketing, we talk a lot about client or customer personas, which are critical to effectively understanding your prospective
I’ve had the opportunity to work with a number of architecture, engineering, construction (AEC) and environmental firms lately, and I’m seeing a very disturbing trend.
Is your business development (BD) program successful? Whether you answered yes or no, here’s a question to ponder: how do you know? Two challenges facing
Whose responsibility is it to drive business development in your organization? According to research from the Society for Marketing Professional Services, the majority of architecture,