This video blog features a conversation with William R. Long, PE, LEED AP, FSMPS about the state of the AEC industry, where the vertical markets
Category: Marketing
How to be More Engaging When Presenting Virtually
[Script from How to be More Engaging When Presenting Virtually by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, everyone, I’m Scott Butcher
5 Steps to Evolve Project Descriptions into Story-Driven Case Studies
[Video Transcript of 5 Steps to Evolve Project Descriptions into Story-Driven Case Studies by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m
Liability Traps: Words to Avoid in AEC Marketing & Business Development
[Video Transcript for Liability Traps: Words to Avoid in Marketing & Business Development by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone,
10 Ideas for AEC Content Marketing
[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and
AEC Content Marketing: How Long Should Your Blogs Be?
Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current