Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current
Category: Marketing
Are You Producing Content for All Stages of the Buying Journey?
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering
Don’t Discount Business Development Just Because You Don’t Understand It
One of the most frequently recurring frustrations of my career is the continual discounting of Business Development (BD)and Marketing by people who haven’t a clue
Alphabet Soup: Why So Many AEC Company Names Seem DOA
The house lights, lowered. The crowd, dressed to the nines. The music, pounding. The stage, brightly lit. The stomachs, full. This was the setting at
DISCovering the Roles of Personality Profiles in Business Development & Marketing
In this knowledge-based era of sales and marketing, we talk a lot about client or customer personas, which are critical to effectively understanding your prospective