How has COVID-19 been impacting AEC firms? Is there a “New Normal” for architecture, engineering, construction, and environmental firms? The Foundation of the Society for
Category: Marketing
The Impact of COVID-19 on the AEC Industry
This video blog features a conversation with William R. Long, PE, LEED AP, FSMPS about the state of the AEC industry, where the vertical markets
How to be More Engaging When Presenting Virtually
[Script from How to be More Engaging When Presenting Virtually by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, everyone, I’m Scott Butcher
5 Steps to Evolve Project Descriptions into Story-Driven Case Studies
[Video Transcript of 5 Steps to Evolve Project Descriptions into Story-Driven Case Studies by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m
Liability Traps: Words to Avoid in AEC Marketing & Business Development
[Video Transcript for Liability Traps: Words to Avoid in Marketing & Business Development by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone,
10 Ideas for AEC Content Marketing
[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and