[Video Transcript of 5 Steps to Evolve Project Descriptions into Story-Driven Case Studies by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings, I’m
Category: Marketing
Liability Traps: Words to Avoid in AEC Marketing & Business Development
[Video Transcript for Liability Traps: Words to Avoid in Marketing & Business Development by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone,
10 Ideas for AEC Content Marketing
[Video Transcript for 10 Ideas for AEC Content Marketing by Scott D. Butcher, FSMPS, CPSM. Minor edits for clarity.] Greetings everyone! I’m Scott Butcher and
AEC Content Marketing: How Long Should Your Blogs Be?
Several of my recent posts have referenced new research from the Society for Marketing Professional Services (SMPS). Their report, Marketing 2022: A Survey Exploring Current
Are You Producing Content for All Stages of the Buying Journey?
The recently-released SMPS Marketing 2022 report (free download / registration required) outlined many of the ways that AEC marketers are looking to incorporate business-to-consumer (B2C)
Is Content Marketing Without Thought Leadership Just Noise?
My love affair with content marketing began almost as soon as I entered the AEC industry. Freshly-minted marketing degree in hand, I joined an engineering